Aimia Foods
Client
Aimia Foods
LocationHaydock, St Helens
Project Duration5 weeks
Project Size1,850 sqft
SectorFood & Beverage / Commercial Office
Project Background and Overview
Aimia Foods required a new reception environment to create a strong first impression for visitors, clients and staff.
The brief was to transform the existing entrance into a high-end, modern and welcoming space that reflected the brand’s identity, values and colour palette.
The reception also needed to connect visually and spatially with upper levels of the building, creating a consistent experience throughout arrival and circulation areas.
Solutions and Approach
- The project focused on creating a clear, confident reception space that felt both professional and approachable.
- Brand colours and materials were integrated throughout the design to reinforce identity without overpowering the space.
- The reception desk was designed as a central focal point, supported by feature lighting, digital displays and carefully selected finishes.
- The design language was extended up the main staircase and into upper-level lobby areas, ensuring a natural flow from arrival through the building.
Challenges and Solutions
- Delivering a high-quality finish within a five-week programme required careful coordination and clear sequencing of works.
- Details such as bespoke joinery, feature finishes and branding elements were planned early to maintain programme certainty and quality.
- Ensuring visual continuity between floors was addressed by carrying materials, colours and forms through stair and lobby spaces.
Results and Benefits
- The completed reception provides Aimia Foods with a welcoming, contemporary arrival experience that reflects the brand’s values and identity.
- Visitors are met with a clear sense of place, while staff benefit from a space that feels considered and professional.
- The continuation of the design up through stair and lobby areas creates a cohesive experience throughout the building, strengthening wayfinding and overall flow.
Key Takeaways
- Reception spaces play a critical role in setting first impressions
- Consistent design across levels improves flow and wayfinding
- Strong brand alignment can be achieved without overstatement
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